Lindsey Shepherd
About
Work
About Me

Hello,
I am Lindsey Shepherd, a visual designer with more than ten years of experience turning complex problems into thoughtful and elegant solutions. I am passionate about creating human-centered design experiences that are fully functional and beautiful.
When I’m not designing I love hitting the greenways around my neighborhood with oddball non-fiction audiobooks, cuddling with my cat Furgusun, reading a good book or stepping into the kitchen to bake delicious desserts.
Let’s Talk
Experience
College Board, May 2022-Present
Product Designer, Design Systems Team
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
Product Designer, SAT Practice Product Team
Designed and refined user interfaces for web and mobile applications as a core member of the SAT Practice cross-functional product team, ensuring seamless and engaging user experiences.
Worked closely with product owners, engineers, and stakeholders to translate business goals into user-centered design solutions.
Created wireframes, high-fidelity prototypes, and design specifications to support product development.
Contributed to usability testing and user research to ensure an intuitive and engaging experience.
Acted as the key liaison between the design systems team and the Practice team, facilitating the seamless integration of design system components into the product UI to enhance consistency and efficiency.
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
NC State University, 2017-2022
Senior Designer
Directed design initiatives as the senior designer within a cross-functional product team, creating user-centric solutions that advanced product objectives while strengthening the university’s brand identity.
Worked closely with the team to iterate on concepts, propose design solutions, and offer constructive feedback, guiding designs through wireframing, prototyping, and QA testing to ensure a successful product launch.
Supervised and guided interns and contract design team members, offering constructive feedback on design work, overseeing daily responsibilities, and ensuring projects were completed on schedule.
Designer
Specialized in the conceptualization, visualization, and execution of a wide variety of brand-driven marketing materials for the in-house design team.
Collaborated with marketing, communications, and development teams to create compelling design solutions across multiple media platforms, while effectively managing project timelines.
Tennessee Wesleyan University, 2015-2017
Brand Designer
Drove the rebranding effort as Tennessee Wesleyan grew from a college to a university, leading the initiative to create a cohesive set of brand standards that was implemented for a wide range of marketing materials.
Designed innovative marketing materials, including print and digital ads, recruitment brochures, social media content, campus signage, publications, web graphics, and event invitations, all aligned with the university’s brand standards.
Fostered strong relationships across university departments, supervised student employees in the marketing department, and collaborated with external vendors to ensure projects were completed on time and within budget.
Skills
Design Systems and Maintenance
UX/UI Design and Prototyping
Component Libraries
Atomic Design Principles
Design Tokens
User Research and Testing
Agile Workflows
Toolbox
Design & Prototyping: Figma, Adobe Creative Suite
Collaboration: Jira, Confluence, Microsoft Teams, Slack
Development Handoff: Zeplin, Storybook
CMS: WordPress, Drupal
Education
University of North Carolina, Chapel Hill
Graduate Certificate in Digital Communications, 2020
Kent State University
Bachelor of Arts in Interior Design, 2008
Lindsey Shepherd
Admissions Viewbook
Visual Design and Marketing
Knowledge and Skills Domain
Logo Design
About
Resume
Contact
Lindsey Shepherd
About
Work
About Me

Hello,
I am Lindsey Shepherd, a product designer with more than ten years of experience turning complex problems into thoughtful and elegant solutions. I am passionate about creating human-centered design experiences that are fully functional and beautiful.
When I’m not designing I love hitting the greenways around my neighborhood with oddball non-fiction audiobooks, cuddling with my cat Furgusun, reading a good book or stepping into the kitchen to bake delicious desserts.
Let’s Talk
Experience
College Board, May 2022-Present
Product Designer, Design Systems Team
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
Product Designer, SAT Practice Product Team
Designed and refined user interfaces for web and mobile applications as a core member of the SAT Practice cross-functional product team, ensuring seamless and engaging user experiences.
Worked closely with product owners, engineers, and stakeholders to translate business goals into user-centered design solutions.
Created wireframes, high-fidelity prototypes, and design specifications to support product development.
Contributed to usability testing and user research to ensure an intuitive and engaging experience.
Acted as the key liaison between the design systems team and the Practice team, facilitating the seamless integration of design system components into the product UI to enhance consistency and efficiency.
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
NC State University, 2017-2022
Senior Designer
Directed design initiatives as the senior designer within a cross-functional product team, creating user-centric solutions that advanced product objectives while strengthening the university’s brand identity.
Worked closely with the team to iterate on concepts, propose design solutions, and offer constructive feedback, guiding designs through wireframing, prototyping, and QA testing to ensure a successful product launch.
Supervised and guided interns and contract design team members, offering constructive feedback on design work, overseeing daily responsibilities, and ensuring projects were completed on schedule.
Designer
Specialized in the conceptualization, visualization, and execution of a wide variety of brand-driven marketing materials for the in-house design team.
Collaborated with marketing, communications, and development teams to create compelling design solutions across multiple media platforms, while effectively managing project timelines.
Tennessee Wesleyan University, 2015-2017
Brand Designer
Drove the rebranding effort as Tennessee Wesleyan grew from a college to a university, leading the initiative to create a cohesive set of brand standards that was implemented for a wide range of marketing materials.
Designed innovative marketing materials, including print and digital ads, recruitment brochures, social media content, campus signage, publications, web graphics, and event invitations, all aligned with the university’s brand standards.
Fostered strong relationships across university departments, supervised student employees in the marketing department, and collaborated with external vendors to ensure projects were completed on time and within budget.
Skills
Design Systems and Maintenance
UX/UI Design and Prototyping
Component Libraries
Atomic Design Principles
Design Tokens
User Research and Testing
Agile Workflows
Toolbox
Design & Prototyping: Figma, Adobe Creative Suite
Collaboration: Jira, Confluence, Microsoft Teams, Slack
Development Handoff: Zeplin, Storybook
CMS: WordPress, Drupal
Education
University of North Carolina, Chapel Hill
Graduate Certificate in Digital Communications, 2020
Kent State University
Bachelor of Arts in Interior Design, 2008
Lindsey Shepherd
About
Work
About Me

Hello,
I am Lindsey Shepherd, a visual designer with more than ten years of experience turning complex problems into thoughtful and elegant solutions. I am passionate about creating human-centered design experiences that are fully functional and beautiful.
When I’m not designing I love hitting the greenways around my neighborhood with oddball non-fiction audiobooks, cuddling with my cat Furgusun, reading a good book or stepping into the kitchen to bake delicious desserts.
Let’s Talk
Experience
College Board, May 2022-Present
Product Designer, Design Systems Team
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
Product Designer, SAT Practice Product Team
Designed and refined user interfaces for web and mobile applications as a core member of the SAT Practice cross-functional product team, ensuring seamless and engaging user experiences.
Worked closely with product owners, engineers, and stakeholders to translate business goals into user-centered design solutions.
Created wireframes, high-fidelity prototypes, and design specifications to support product development.
Contributed to usability testing and user research to ensure an intuitive and engaging experience.
Acted as the key liaison between the design systems team and the Practice team, facilitating the seamless integration of design system components into the product UI to enhance consistency and efficiency.
Played a key role in developing, maintaining, and advancing a unified design system, emphasizing reusable components and scalable UI patterns tailored for web and mobile platforms.
Developed comprehensive documentation and best practices to support internal product teams, ensuring consistency and seamless integration of design assets into the codebase.
Partnered with developers, product managers, and brand teams to align design system components with business goals and product needs.
Conducted regular usability testing and accessibility audits to refine UI components, improve user experience, and maintain compliance with WCAG standards.
Provided training and ongoing support to product teams to drive adoption and scalability of the design system across the organization.
NC State University, 2017-2022
Senior Designer
Directed design initiatives as the senior designer within a cross-functional product team, creating user-centric solutions that advanced product objectives while strengthening the university’s brand identity.
Worked closely with the team to iterate on concepts, propose design solutions, and offer constructive feedback, guiding designs through wireframing, prototyping, and QA testing to ensure a successful product launch.
Supervised and guided interns and contract design team members, offering constructive feedback on design work, overseeing daily responsibilities, and ensuring projects were completed on schedule.
Designer
Specialized in the conceptualization, visualization, and execution of a wide variety of brand-driven marketing materials for the in-house design team.
Collaborated with marketing, communications, and development teams to create compelling design solutions across multiple media platforms, while effectively managing project timelines.
Tennessee Wesleyan University, 2015-2017
Brand Designer
Drove the rebranding effort as Tennessee Wesleyan grew from a college to a university, leading the initiative to create a cohesive set of brand standards that was implemented for a wide range of marketing materials.
Designed innovative marketing materials, including print and digital ads, recruitment brochures, social media content, campus signage, publications, web graphics, and event invitations, all aligned with the university’s brand standards.
Fostered strong relationships across university departments, supervised student employees in the marketing department, and collaborated with external vendors to ensure projects were completed on time and within budget.
Skills
Design Systems and Maintenance
UX/UI Design and Prototyping
Component Libraries
Atomic Design Principles
Design Tokens
User Research and Testing
Agile Workflows
Toolbox
Design & Prototyping: Figma, Adobe Creative Suite
Collaboration: Jira, Confluence, Microsoft Teams, Slack
Development Handoff: Zeplin, Storybook
CMS: WordPress, Drupal
Education
University of North Carolina, Chapel Hill
Graduate Certificate in Digital Communications, 2020
Kent State University
Bachelor of Arts in Interior Design, 2008