Lindsey Shepherd
About
Work
Visual Design and Marketing
Graphic Design
Table of Contents
Overview
Annual Report
Event Invitations
Power Forwards
Acceptance Packet
Capital Campaign Mailer
Accolades Digital Magazine Spring Marketing Touch
When the College of Humanities and Social Sciences approached us with this project they had recently made the decision to convert their college magazine, Accolades from a print piece to a website. They wanted to create a lower cost mailer that would be sent to alumni and donors who received their print magazine directing them to the website. CHASS didn’t have a budget for a mailer that contained swag, but they still wanted to create a piece that was remarkable and produced a takeaway that also encourages engagement with the digital magazine.
After initial brainstorming on what the piece would look like we landed on the idea of adding a perforated section that the recipient could tear off and fold into the school’s mascot. Inside the mailer, alumni are encouraged to try their hand at origami and then share their wolf on social media. We also included a link in the mailer that pushes to the current issue of the digital magazine and a step-by-step video guiding users through the process of constructing their wolf.
Awards:
CASE District III: Special Merit for the Accolades Magazine Spring Marketing Touch
Chancellor’s Annual Report
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Homecoming Event Invitations
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Power Forward
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Acceptance Packet
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Capital Campaign Mailer
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Lindsey Shepherd
Admissions Viewbook
Visual Design and Marketing
Knowledge and Skills Domain
Logo Design
About
Resume
Contact
Lindsey Shepherd
About
Work
Visual Design and Marketing
Graphic Design
Table of Contents
Overview
Annual Report
Event Invitations
Power Forwards
Acceptance Packet
Capital Campaign Mailer
Accolades Digital Magazine Spring Marketing Touch
When the College of Humanities and Social Sciences approached us with this project they had recently made the decision to convert their college magazine, Accolades from a print piece to a website. They wanted to create a lower cost mailer that would be sent to alumni and donors who received their print magazine directing them to the website. CHASS didn’t have a budget for a mailer that contained swag, but they still wanted to create a piece that was remarkable and produced a takeaway that also encourages engagement with the digital magazine.
After initial brainstorming on what the piece would look like we landed on the idea of adding a perforated section that the recipient could tear off and fold into the school’s mascot. Inside the mailer, alumni are encouraged to try their hand at origami and then share their wolf on social media. We also included a link in the mailer that pushes to the current issue of the digital magazine and a step-by-step video guiding users through the process of constructing their wolf.
Awards:
CASE District III: Special Merit for the Accolades Magazine Spring Marketing Touch
Chancellor’s Annual Report
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Homecoming Event Invitations
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Power Forward
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Acceptance Packet
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Capital Campaign Mailer
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Lindsey Shepherd
About
Work
Visual Design and Marketing
Graphic Design
Table of Contents
Digital Magazine Marketing
Annual Report
Event Invitations
Power Forward
Acceptance Packet
Capital Campaign Mailer
Accolades Digital Magazine Spring Marketing Touch
When the College of Humanities and Social Sciences approached us with this project they had recently made the decision to convert their college magazine, Accolades from a print piece to a website. They wanted to create a lower cost mailer that would be sent to alumni and donors who received their print magazine directing them to the website. CHASS didn’t have a budget for a mailer that contained swag, but they still wanted to create a piece that was remarkable and produced a takeaway that also encourages engagement with the digital magazine.
After initial brainstorming on what the piece would look like we landed on the idea of adding a perforated section that the recipient could tear off and fold into the school’s mascot. Inside the mailer, alumni are encouraged to try their hand at origami and then share their wolf on social media. We also included a link in the mailer that pushes to the current issue of the digital magazine and a step-by-step video guiding users through the process of constructing their wolf.
Awards:
CASE District III: Special Merit for the Accolades Magazine Spring Marketing Touch
Chancellor’s Annual Report
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Homecoming Event Invitations
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Power Forward
The Chancellor’s Annual Report is a yearly overview of the state of the university. Each year the report is broken down into four main sections that focus on the university as a whole, faculty, students, and partnerships.
Acceptance Packet
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.
Capital Campaign Mailer
The acceptance packet was created for the admissions department at Tennessee Wesleyan University. The goal of this project was to get newly accepted students excited about being admitted to TWU. Each packet contains a folder with information on how to get connected to the university, next steps in the process and general information about life at Tennessee Wesleyan.